Citi Mobile AppCiti Mobile App

Design a scalable and intuitive mobile banking experience while:

• Supporting multiple regions with varying product requirements
• Navigating legacy systems and existing UX patterns
• Improving usability without disrupting existing user behaviour
• Aligning across multiple stakeholders (product, tech, brand)

• Led UX design for key flows within Citi’s mobile banking app
• Identified usability gaps and proposed improvements across core journeys
• Designed new interaction patterns within constraints of an existing design system
• Collaborated with cross-functional teams across regions to align on solutions

• Existing design system limited flexibility for new interaction patterns
• Multiple stakeholder approvals slowed iteration cycles
• Regional variations introduced inconsistencies in product behaviour
• Legacy architecture restricted certain UX improvements

I started by auditing existing user journeys to identify friction points and inconsistencies across flows.

Focused on improving:

• Account overview clarity
• Transaction and payment flows
• Card management and controls

Instead of redesigning from scratch, I introduced incremental UX improvements that aligned with existing patterns while enhancing usability.

Where required, I proposed new layout structures that extended the current design system without breaking consistency.

• Balanced innovation with familiarity to avoid disrupting existing users
• Introduced modular layouts to improve scalability across regions
• Simplified complex financial data through structured information hierarchy
• Designed within system constraints while pushing for incremental improvements

• Improved usability across key banking flows without requiring full redesign
• Enabled scalable UX patterns adaptable across multiple regions
• Reduced friction in high-frequency user journeys
• Facilitated smoother collaboration across distributed stakeholder teams